In summer '19, I was a public relations/communications/social media intern. Strangelove was my first professional experience in the beauty industry, which is why it will always be special to me. I handled inventory, managed invoices and curated creative content for the Instagram account. As a beauty and fashion enthusiast, I truly enjoyed the insight that I gained and the connections that I made! 

My biggest project for Strangelove NYC was to formulate and create an innovative and thought-provoking social media campaign to launch the new product: Fall Into Stars. After doing some research to find inspiration, I used 10 mL fragrance bottles to create a GIF that surrounded the Fall Into Stars fragrance [click below to see]. Before the actual launch, I also took and edited photos/videos and posted them to the Instagram story to increase awareness for the product. It was a very successful launch and I am all the more grateful to have been a part of it.